Every successful SEO campaign starts with one question: what are your customers actually typing into Google? Get the keywords wrong and you can rank #1 for searches that never bring a single sale. Get them right and every page you publish has a clear job.
I research keywords for local businesses and worldwide brands, group them by search intent, map them to the right pages and turn them into a content plan you can follow — or that I can write for you.
Who this is for
- New websites that need a clear plan before publishing
- Businesses whose blog gets traffic but no leads
- Stores that need category and buying-guide keywords
- Local businesses targeting several services and towns
- Anyone whose pages compete with each other for the same keyword
What’s included
1. Keyword discovery
- Seed keywords from your services, products and customers
- Expansion with Ahrefs, SEMrush and Google Search Console
- Competitor keyword gap analysis — what they rank for and you don’t
- Questions and long-tail searches from “People also ask” and forums
2. Search intent and prioritisation
- Every keyword labelled as informational, commercial, transactional or local
- Search volume, difficulty and business value
- Quick wins: keywords you already rank on page 2 for
3. Clustering and page mapping
- Keywords grouped into topics that one page can rank for
- Each cluster mapped to an existing page or a new page to create
- Cannibalisation check — pages competing for the same keyword
4. Topical map and content plan
- Pillar pages and supporting articles that build topical authority
- Internal linking plan between pillars, articles and money pages
- A publishing calendar prioritised by impact
5. SEO content briefs (optional)
- Target keyword and secondary terms
- Suggested title, H1 and outline
- Questions to answer, entities to cover and internal links to add
Local vs. worldwide research
For local businesses I research keywords by service and location — “chef course in Dhaka”, “home massage in Al Nahda” — and map them to service and location pages. For worldwide businesses I focus on topic clusters, buyer-intent keywords and content that can earn links.
Proof that the right keywords matter
- A brand-new culinary institute now ranks #1 for “chef course in Bangladesh”, “cooking course in Dhaka” and three more high-intent keywords, plus 70+ keywords in the top 5.
- An entertainment site reached 189,000 visitors in 90 days by targeting trending, low-competition keywords.
- A dental clinic ranks #1 for “how much do veneers cost” — a 22,000-searches-per-month question.
- Location keyword pages grew a home massage service’s clicks by 41% in 28 days.
What you receive
- A keyword spreadsheet with volume, difficulty, intent and priority
- Keyword-to-page mapping for your whole site
- A topical map and content calendar
- Optional content briefs or fully written articles
Not sure which keywords to target? Tell me about your business and I’ll send you ten keyword opportunities for free.
Frequently asked questions
How many keywords will I get?
It depends on your niche. The goal isn’t the longest list but the right keywords, grouped and mapped to pages you can actually rank.
Do you write the content too?
Yes. I can deliver content briefs for your writers, or write the articles myself.
Is local keyword research different?
Yes. Local research focuses on service + location searches and maps them to service and location pages.
What tools do you use?
Ahrefs, SEMrush and Google Search Console, plus manual research of search results and competitors.
