Local SEOSEO Case Study

MasterChef BD: #1 for “Chef Course in Bangladesh”

A brand-new domain that now ranks #1 for five high-intent course keywords and 70+ keywords in the top 5.

Client
Culinary & chef training institute · Bangladesh
Duration
Sep 2024 – Dec 2025
Tools / Stack
SEMrush, Screaming Frog, Google Search Console, GA4
MasterChef BD: #1 for “Chef Course in Bangladesh”
5 keywords#1 rankings
70+Top-5 keywords
6.3Avg. position
4.2%CTR

The challenge

A fresh domain with zero traffic in a competitive education niche, without content structure or a technical foundation.

The solution

Technical foundation first, then an intent-driven content map, then authority from culinary blogs, education directories and local citations.

Proof: real data from the project

Original screenshots from Google Search Console, Google Business Profile, map-grid scans and Ahrefs. Click any image to view it full size.

Keyword rankings

  • “chef course in Bangladesh” — #1
  • “cooking course in Dhaka” — #1
  • “3 months chef course in Bangladesh” — #1
  • “chef course in Dhaka” — #1
  • “professional chef course in Bangladesh” — #1
  • Plus 70+ more keywords in the top 5

Step-by-step process

Month 1 — Technical foundation

  • Full audit with SEMrush, Screaming Frog and Search Console
  • Fixed crawl errors, sitemap and indexing problems
  • Core Web Vitals, mobile, HTTPS and schema

Month 2 — Content & on-page

  • High-intent keyword research
  • SEO content map of core and supporting topics
  • Entity-based optimisation for culinary training terms

Month 3–4 — Authority

  • Backlinks from culinary blogs, education directories and forums
  • Local citations
  • Balanced anchor-text strategy

Month 5 onwards

  • Continuous monitoring and content refreshes
  • Expansion into new keywords and subtopics

Within 12 months the site went from 0 to 935 organic visits per month and now dominates search results in its niche.

Free download

The Local SEO Checklist: 40 Steps to the Google Maps Top 3

The exact checklist I use for clients in the US, UK and UAE — Google Business Profile, citations, reviews, website and tracking.

  • 40 actionable steps in 6 sections
  • Google Business Profile optimisation
  • Citations, reviews & local links
  • Printable PDF — tick off as you go

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This project was delivered with my Local SEO & Google Business Profile service.

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