Local SEOSEO Case Study

Real Estate: 100% Map Visibility in a High-Competition Market

15×15 map-grid scan across 400 square miles: from mixed #4–9 rankings to #1 almost everywhere.

Client
Real estate agency
Duration
Ongoing
Tools / Stack
Google Business Profile, map-grid scans
Real Estate: 100% Map Visibility in a High-Competition Market
100%Grid visibility
225Grid points
400 sq miArea covered
~600KPopulation

The challenge

Mixed rankings across the grid, many areas stuck at positions 4–9 and inconsistent visibility in a highly competitive real-estate market.

The solution

Google Business Profile optimisation, category and service refinement, local relevance and authority improvements and focused competitor-gap work.

Proof: real data from the project

Original screenshots from Google Search Console, Google Business Profile, map-grid scans and Ahrefs. Click any image to view it full size.

Before: mixed rankings, many grid points at #4–9
Before: mixed rankings, many grid points at #4–9
After: #1 across almost the entire 15×15 grid
After: #1 across almost the entire 15×15 grid

Scan details

  • Grid size: 15 × 15
  • Radius: 10 miles
  • Area covered: 400 square miles
  • Data points: 225
  • Population covered: about 600,000

Before vs after

  • Before: many areas ranking #4–9, limited coverage
  • After: #1 across almost the entire grid, visibility up to 100%

Work performed

  • Google Business Profile optimisation
  • Category and service refinement
  • Local authority and relevance improvements
  • Competitive gap analysis and focused execution
Free download

The Local SEO Checklist: 40 Steps to the Google Maps Top 3

The exact checklist I use for clients in the US, UK and UAE — Google Business Profile, citations, reviews, website and tracking.

  • 40 actionable steps in 6 sections
  • Google Business Profile optimisation
  • Citations, reviews & local links
  • Printable PDF — tick off as you go

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This project was delivered with my Local SEO & Google Business Profile service.

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