Local SEOSEO Case Study

Los Angeles Hair Salon: 170 Calls in 3 Months

Website, Google Business Profile and local SEO working together: calls up 97.7% year-over-year.

Client
Hair salon · Los Angeles, CA
Duration
3 months
Tools / Stack
Google Business Profile, Search Console, GA4
Los Angeles Hair Salon: 170 Calls in 3 Months
170Calls from Google
+97.7%vs last year
30.8KSearch impressions
259Search clicks

The challenge

A salon in one of the most competitive local markets in the US needed more visibility, calls and walk-in customers.

The solution

Faster redesigned website, proper tracking, a fully optimised Google Business Profile, local citations and Los Angeles keyword targeting.

Proof: real data from the project

Original screenshots from Google Search Console, Google Business Profile, map-grid scans and Ahrefs. Click any image to view it full size.

Google Business Profile: 170 calls in 3 months (+97.7% vs. last year)
Google Business Profile: 170 calls in 3 months (+97.7% vs. last year)
Google Search Console: 259 clicks and 30.8K impressions
Google Search Console: 259 clicks and 30.8K impressions

Work completed

  • Redesigned the website for speed and user experience
  • Set up Google Search Console and GA4
  • Optimised GBP categories, services, photos and details
  • Built local directory listings with consistent NAP
  • Optimised service pages for Los Angeles keywords

Results in 3 months

  • 170 calls from Google Business Profile (+97.7% year-over-year)
  • 259 clicks and 30.8K impressions from Google Search
  • Clear growth in local visibility and inquiries
Free download

The Local SEO Checklist: 40 Steps to the Google Maps Top 3

The exact checklist I use for clients in the US, UK and UAE — Google Business Profile, citations, reviews, website and tracking.

  • 40 actionable steps in 6 sections
  • Google Business Profile optimisation
  • Citations, reviews & local links
  • Printable PDF — tick off as you go

Want results like this?

This project was delivered with my Local SEO & Google Business Profile service.

Get a free audit
More case studies

More Local SEO projects

See all
Contact

Let's get your business to the top of Google

Tell me about your business and goals. I reply within 24 hours with a free mini-audit and next steps.

1/4What do you need help with?
2/4Tell me about your business
3/4Budget & timeline

Monthly or project budget

When do you want to start?

4/4Where should I send your plan?

No spam. I reply personally within 24 hours with a free mini-audit and next steps.