Local SEOSEO Case Study

Local SEO: Average Map Rank from #20 to #2

A local business that was invisible on Google Maps now ranks #1–#2 across most of its service area.

Client
Local service business (name private)
Duration
Ongoing
Tools / Stack
Google Business Profile, map-grid tracking, citations
Local SEO: Average Map Rank from #20 to #2
#20 → #2Average rank
#1Best rank
#6Lowest rank
Regular callsLeads

The challenge

An average Google Maps ranking of #20, a map grid that was almost entirely red, and almost no calls or inquiries.

The solution

Full Google Business Profile optimisation, NAP consistency, high-quality citations, review growth, location content and local authority building.

Work done

  • Full Google Business Profile optimisation
  • Advanced local SEO improvements
  • NAP consistency across the web
  • High-quality local citations
  • Review growth strategy
  • Location-based content
  • On-page and technical fixes
  • Local authority building

Final result

The business now ranks at the top of Google Maps in its service area, gets steady customer calls and outperforms its competitors. (Business details are hidden for client privacy.)

Free download

The Local SEO Checklist: 40 Steps to the Google Maps Top 3

The exact checklist I use for clients in the US, UK and UAE — Google Business Profile, citations, reviews, website and tracking.

  • 40 actionable steps in 6 sections
  • Google Business Profile optimisation
  • Citations, reviews & local links
  • Printable PDF — tick off as you go

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This project was delivered with my Local SEO & Google Business Profile service.

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