More and more people now get answers from Google’s AI Overviews, ChatGPT, Perplexity and Gemini instead of clicking ten blue links. AI SEO — also called AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation) or LLM optimisation — is the work of making sure your business is the source these AI tools trust, quote and recommend.
The good news: AI search is built on the same foundation as classic SEO. Sites that are technically clean, clearly structured and recognised as real, trustworthy entities get cited far more often. I combine that foundation with the extra structure AI systems need.
Who this is for
- Businesses that rank on Google but never appear in AI Overviews or ChatGPT answers
- SaaS companies and brands that want to be recommended in “best tools” style AI answers
- Local businesses that want AI assistants to recommend them for “near me” questions
- Content sites seeing fewer clicks as AI answers take over the results page
What’s included
1. AI visibility audit
- Testing how ChatGPT, Perplexity, Gemini and Google AI Overviews describe your business and competitors
- Which questions in your niche trigger AI answers, and who gets cited
- Gaps between what AI says about you and what is true
2. Entity and brand optimisation
- Clear, consistent information about who you are across your website, Google Business Profile, LinkedIn and directories
- Organization, Person, Service and FAQ structured data so machines understand your business
- An About page and author profiles that demonstrate real experience (E-E-A-T)
3. Answer-ready content
- Pages that answer real questions directly, in the first sentences
- Clear headings, lists, tables and definitions that AI systems can quote
- Original data, case studies and examples that make you citable
- FAQ sections built from the questions people actually ask
4. Technical access for AI crawlers
- Robots.txt and crawl settings reviewed for AI and search bots
- An llms.txt file that summarises your key pages for AI assistants
- Fast, server-rendered pages — important for JavaScript-heavy and Next.js sites
5. Mentions and authority
- Getting mentioned in the lists, reviews and articles that AI tools draw from
- Consistent reviews and profiles on the platforms your customers trust
How it works with traditional SEO
AI SEO is not a replacement for SEO — it is the next layer on top of it. Everything that helps you rank on Google (technical health, helpful content, authority) also makes you more likely to be cited by AI. That is why I always fix the fundamentals first, then add the structure, entities and content that answer engines prefer.
What you receive
- An AI visibility report: where you appear today and where competitors do
- A prioritised action plan
- Implementation of schema, llms.txt and on-page changes on WordPress
- Content recommendations or fully written answer-ready pages
Curious what ChatGPT says about your business? Send me your website and I’ll show you how AI tools currently describe you — and your competitors.
Frequently asked questions
What is AI SEO, AEO or GEO?
They all describe optimising your website and brand so AI tools like ChatGPT, Perplexity, Gemini and Google AI Overviews understand, trust and cite you.
Is AI SEO different from normal SEO?
It builds on normal SEO. Technical health, helpful content and authority still matter most; AI SEO adds entity clarity, structured data and answer-ready content.
Can you guarantee my business appears in ChatGPT?
No one can guarantee that. I make your business clearer, more trustworthy and easier to cite, which increases the chances AI tools recommend you.
Do I need this if I already do SEO?
If your audience uses AI assistants to research products or services, yes — it protects your visibility as search behaviour changes.
