eCommerce SEOSEO Case Study

GearBikes: From Near-Zero to 27.2K Organic Clicks

Technical, on-page and off-page SEO that took a niche cycling store from almost no traffic to 1.23M impressions.

Client
GearBikes.com · Cycling eCommerce
Duration
Jun 2024 – Aug 2025
Tools / Stack
Google Search Console, Ahrefs, Screaming Frog
GearBikes: From Near-Zero to 27.2K Organic Clicks
27.2KOrganic clicks
1.23MImpressions
2.2%Average CTR
17.4Avg. position

The challenge

A niche eCommerce store with low organic visibility, struggling to compete with established cycling retailers.

The solution

A phased plan: technical fixes first, then category and product optimisation, then authority links from cycling and sports blogs.

Proof: real data from the project

Original screenshots from Google Search Console, Google Business Profile, map-grid scans and Ahrefs. Click any image to view it full size.

Strategy & implementation

Month 1 — Technical SEO

  • Fixed indexing issues in Search Console
  • Improved page speed and Core Web Vitals
  • Set up XML sitemap and robots.txt
  • Implemented product schema

Month 2 — Content & on-page

  • Optimised all category and product pages
  • Improved titles, descriptions and headings
  • Rewrote product descriptions for keywords and conversions
  • Improved internal linking

Month 3–4 — Authority

  • Quality backlinks from cycling and sports blogs
  • Niche citations and resource links
  • Contextual guest posts

Ongoing

  • Search Console monitoring
  • Low-CTR page optimisation
  • Long-tail keyword expansion

GearBikes grew from near-zero traffic to 27,200 organic clicks in about 12 months, with many keywords moving towards page one.

Free download

The Local SEO Checklist: 40 Steps to the Google Maps Top 3

The exact checklist I use for clients in the US, UK and UAE — Google Business Profile, citations, reviews, website and tracking.

  • 40 actionable steps in 6 sections
  • Google Business Profile optimisation
  • Citations, reviews & local links
  • Printable PDF — tick off as you go

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