Content SEOSEO Case Study

Newbury Dental Group: 39.4K Monthly Organic Traffic

Patient-focused content that ranks #1 for “how much do veneers cost” — worth an estimated $144K/month in traffic.

Client
Newbury Dental Group · Newbury Park, CA
Duration
Ongoing
Tools / Stack
Ahrefs, content strategy, WordPress
Newbury Dental Group: 39.4K Monthly Organic Traffic
39.4K/moOrganic traffic
$144KTraffic value
#1“veneers cost” rank
22K/moKeyword volume

The challenge

A local dental practice wanted to attract patients beyond map searches by ranking for high-value treatment questions.

The solution

Content built around cost and treatment questions patients actually search, with strong on-page optimisation and internal linking.

Proof: real data from the project

Original screenshots from Google Search Console, Google Business Profile, map-grid scans and Ahrefs. Click any image to view it full size.

Highlights (Ahrefs)

  • Estimated organic traffic: 39.4K per month
  • Estimated traffic value: $144K
  • #1 for “how much do veneers cost” (22K searches/month)
  • Top rankings for “veneers cost”, “how much are veneers”, “does coffee stain your teeth” and more

Educational, intent-focused content can bring a local clinic national-level traffic — and position it as the trusted expert.

Free download

The Local SEO Checklist: 40 Steps to the Google Maps Top 3

The exact checklist I use for clients in the US, UK and UAE — Google Business Profile, citations, reviews, website and tracking.

  • 40 actionable steps in 6 sections
  • Google Business Profile optimisation
  • Citations, reviews & local links
  • Printable PDF — tick off as you go

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This project was delivered with my Keyword Research & Content Strategy service.

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