Local SEOSEO Case Study

Mattress Shop: Top 1–3 Across a Multi-City Radius

From rankings of 10–20+ to a mostly green map grid with Top 1–3 positions across nearby cities.

Client
Mattress retailer
Duration
Ongoing
Tools / Stack
Google Business Profile, 150+ citations, Google stacking
Mattress Shop: Top 1–3 Across a Multi-City Radius
Top 1–3Grid rankings
150+Citations built
30+GBP services
10–20+Before

The challenge

Weak and inconsistent visibility: most grid points ranked 10–20+, many areas not ranking at all, and an incomplete profile.

The solution

Fixed categories, added 30+ keyword-focused services, built 150+ citations, Google stacking, location content and competitor-gap work.

Proof: real data from the project

Original screenshots from Google Search Console, Google Business Profile, map-grid scans and Ahrefs. Click any image to view it full size.

Before: most grid points ranked 10–20+ or not ranking
Before: most grid points ranked 10–20+ or not ranking
After: top 1–3 across most of the grid
After: top 1–3 across most of the grid

Work performed

Google Business Profile

  • Corrected primary and secondary categories
  • Optimised description and service areas
  • Added 30+ services with keyword-focused descriptions
  • Keyword-rich review replies and regular posts

Authority & trust

  • 150+ high-quality local citations
  • Full NAP consistency
  • GBP embeds on trusted Web 2.0 sites
  • Backlinks including Google stacking

Website

  • Local on-page SEO for service pages
  • Location-focused content
  • Internal links between services and locations

GBP optimisation alone isn’t enough — combined with citations, authority and website SEO, local SEO delivers real growth.

Free download

The Local SEO Checklist: 40 Steps to the Google Maps Top 3

The exact checklist I use for clients in the US, UK and UAE — Google Business Profile, citations, reviews, website and tracking.

  • 40 actionable steps in 6 sections
  • Google Business Profile optimisation
  • Citations, reviews & local links
  • Printable PDF — tick off as you go

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This project was delivered with my Local SEO & Google Business Profile service.

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