Local SEOSEO Case Study

Austin Dentist: 43 Calls from Google Maps in 2 Months

Google Business Profile and website optimisation that brought real patient calls — without paid ads.

Client
Dental clinic · Austin, Texas
Duration
Oct 2025 – Dec 2025
Tools / Stack
Google Business Profile, local citations
Austin Dentist: 43 Calls from Google Maps in 2 Months
155Profile interactions
43Phone calls
$0Paid ads
2 monthsTimeframe

The challenge

A dental clinic in a competitive city needed more patient inquiries from Google without relying on paid ads.

The solution

Completed and optimised the Google Business Profile, aligned the website’s service pages, fixed NAP consistency and managed patient reviews.

Proof: real data from the project

Original screenshots from Google Search Console, Google Business Profile, map-grid scans and Ahrefs. Click any image to view it full size.

What was done

Google Business Profile

  • Completed all missing sections
  • Optimised services, categories and description
  • Added local dentist keywords for Austin, TX
  • Regular posts to keep the profile active

Website alignment

  • Optimised dental service pages
  • Improved local keyword targeting
  • Matched website content with GBP services

Trust & competitors

  • NAP consistency across directories
  • Review generation and management
  • Studied top local dentists and closed the gaps

When Google Business Profile optimisation and website SEO work together, local SEO brings real patients — not just rankings.

Free download

The Local SEO Checklist: 40 Steps to the Google Maps Top 3

The exact checklist I use for clients in the US, UK and UAE — Google Business Profile, citations, reviews, website and tracking.

  • 40 actionable steps in 6 sections
  • Google Business Profile optimisation
  • Citations, reviews & local links
  • Printable PDF — tick off as you go

Want results like this?

This project was delivered with my Local SEO & Google Business Profile service.

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